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JDA is a global supply chain software provider powering today’s digital transformations. As part of its drive to expand its presence in the UK and Europe, the company took offices in 30 St Mary Axe (The Gherkin) in the City of London.

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Office Design, Construction


4,000 Sq ft


London, UK

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The brief

A key feature of the workspace was a brand-new Experience Centre to showcase JDA’s tangible, hands-on innovations, while also helping customers to build strategies to integrate and manage their supply chains. The offices also needed to provide an efficient and functional environment for back-of-house sales and admin staff.

The solution

From the start Area worked with JDA to create an innovative facility that would take its customers on an immersive journey through digital possibilities. Since JDA had never undertaken such a project before, it was important to listen to what they wanted and help them bring their ideas to life. With audio-visual technology essential to the project, a specialist AV provider was introduced early in the process to develop the brief. Close collaboration was also required with the property and facilities teams.

Once past the concierge-style reception, the immediate impression is of a large, bright, welcoming space in neutral tones with plenty of comfortable seating, video panels, a refreshment counter, touch sensitive tables and a dominant media wall. Able to accommodate up to 50-100 guests, the space is reminiscent of a dynamic labs-like space. Modern, shapely furnishings and light fittings convey a sense of contemporary style in keeping with the high-tech, cutting-edge world that JDA inhabits.

Elsewhere there is a boardroom for closed demonstrations and a variety of work settings for support staff, ranging from tables for team working to small meeting rooms behind glazed partitions and pods for focused working. The neutral tones of the overall space are offset by use of bold colours from the JDA branded colour palette, bringing energy and dynamism to the space.

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Project insight

Calvin Williams, divisional Director at Area commented, “It was a fluid brief: we need to do this, how do we do it? JDA didn’t really know what the space would be or how to make it work, so we went on a journey together, which was great because we were all involved in creating the concept.”

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